Tuesday, November 4, 2014

In business, statistics and marketing trends are important, but nothing counts as much as results. As they say; you can talk the talk, but can you walk the walk?

In online video marketing, the first sign that your campaign is yielding results will be the improvement on your online visibility. On that matter we at Video SEO Pro have had some amazing success stories that we would like to share with you today.

MAHOPAC MARINE

One of our first clients was a marina in Mahopac NY, the Mahopac Marine. This was an original video created by us, a fact that greatly improves the optimization process; our process is always based upon an extensive keyword research to identify the main search terms being used by potential clients when looking for products or services being offered by companies similar to our client’s.

By creating the company video with these keywords in mind we automatically increase the chances of it ranking higher on the web. Based on our research we picked the keywords “boats for sale and repair in NY”. Back in October 2013, if you typed these keywords, Mahopac Marine wasn’t even close to the first page. Less than 3 weeks after we created the video and started our video SEO process, these were the results: First place on the first page for that same search, among 35 Million results!! (Click Here to see that search)

video marketing results Video SEO Pro 002 Online Video Marketing gets businesses on the 1st page of Google

TELEPARTS

Teleparts, a company in New Jersey that sells heavy duty truck parts to clients all over the world hired us to improve their almost inexistent Internet presence. The main keywords that came up on our keyword research were “original US heavy duty truck parts”, since they only sell American manufacturers original parts.

The results were… heavy, to say the least! After 2 weeks of video SEO, if you searched for “Original US Truck Parts” (even without the “heavy duty”), the results were amazing: First place on the first page among 155 million results! (Click Here to see that search)

video marketing results Video SEO Pro 003 Online Video Marketing gets businesses on the 1st page of Google

B2B CLEANING SERVICES

Many of our clients are small and medium businesses trying to succeed on a local level, and many times they are competing with companies that are much bigger and with comfortable marketing budgets that allow them to be very visible on the Internet. B2B Cleaning Services from Yonkers NY is a small and very effective office cleaning company competing with several giants in their region, and they hired us to increase their visibility online so they can attract more potential clients.

The task wasn’t easy due to their competition, but after less than two months we got them there:first place on the first page of Google among 454 Thousand Results for the keywords “Office Cleaning Service Yonkers NY”, surpassing all their much larger competitors. (Click Here to see the search)

0ffice cleaning online video marketing video seo pro Online Video Marketing gets businesses on the 1st page of Google

As you can see, the results indeed speak for themselves.

Monday, April 28, 2014

BORN TO CLEAN

We tend to think about certain professions as more “glamorous” or “fun” than others. Having worked on television and documentaries for most of my life, people would many times say “wow, that’s a fun job” when they heard what I did for a living. I would usually shrug and say “well, it’s a job, you know. Sometimes it’s fun and sometimes it’s not…” but people didn’t really believe me.

On the other hand, a job like cleaning offices would be classified by most people as “not fun”. I though so too, until I met Annie Berrios.

Annie and her husband Jimmy own a small office cleaning company in Yonkers NY called B2B Cleaning Services. They hired us to do a video about their company and from the very beginning I was worried about the ways we could make them stand out. What can they offer that would compete with these giant cleaning companies that dominate their region? What makes them special?

I have to admit that I was biased regarding cleaning companies as well. It seemed to me that it would be difficult to make an interesting video about that subject. I was afraid it would be boring.

As part of our video marketing campaigns we always interview the business owners. Jimmy told me that he would do most of the talking because he was more comfortable in front of the camera, because Annie was a bit nervous about that. Jimmy did a good job in his interview, and when we got to Annie’s interview my main goal was to make her comfortable and see what happen, but I didn’t have a lot of expectations. Boy, was I wrong!

I really love hearing other people’s stories. What excites me the most is the reason people choose to do what they do. Annie was pretty nervous in the beginning, but when I asked her why she does what she does she suddenly said “well, I would go to people’s houses and start cleaning without them asking. Its' a passion. I think I was born cleaning!”

At that moment I knew that their video would be great and that it would make a difference. It was clear to me that if a business owner looking for a cleaning company for his office would see this video, he would say “if she loves cleaning so much, she’ll do a great job for me!”

There are no dull jobs. They are only dull if you make them so, if you don’t have passion for what you do. It doesn’t have to be glamorous; it just has to be TRUE.

Thank you Annie for being such an inspiration!

Click below to watch the video we did for B2B