Wednesday, December 10, 2014

How to Leverage Video on Your Marketing Strategy | BCW Panel Discussion | November 2014 In order to learn how to leverage the power of video in their marketing strategy, more than 60 Westchester business owners gathered on November 12 2014 at a very special Business Council of Westchester Power Breakfast. The panel discussion answered many important questions regarding the use of video as a marketing tool through social media, email marketing and PR, as well as it's extreme value as a SEO tool. The panel of experts included Bridget Gibbons from Gibbons Digital Consultants, David Fischer from Solutions for Growth, Stacey Cohen from Co-Communications and David Vogel from Video SEO Pro. The moderator was Mike Dardano from Buzz Potential. This important initiative of the Business Council of Westchester highlights the value of video in the marketing strategy of any business that wants to strive in today's fast pace and ever changing marketing scenario. Video production, video search engine optimization and video marketing provided by Video SEO Pro, Inc. Generate more leads, more traffic to your website and more sales using video marketing. To learn more give us a call at (914) 368-9600 or click the link below. http://ift.tt/1CvxVkD Video SEO Pro





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How to Leverage Video on Your Marketing Strategy | BCW Panel Discussion | November 2014





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Molly Spillane's Party Room





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About Krav Maga Worldwide





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Molly Spillane's Party Room





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About Krav Maga Worldwide





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Thursday, November 20, 2014

Not using video to promote your business? Know why you’re missing the train!

Not using video to promote your business? Know why you’re missing the train!

More than 192 Million Americans watched online videos in September 2014 alone, according to Comscore. Similar numbers were recorded in previous months. People are watching videos online more than ever, and not only for fun, but for business too.
Everybody knows the saying “one picture is worth one thousand words”. If that is true, what is a video worth? According to a Forrester research, one minute of video is worth 1.8 MILLION words. That’s the equivalent of 3600 typical web pages. Let’s say you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video…
A few more numbers, just to make the point even more clear:
  • 64% of consumers say they are more likely to buy a product or a service after they watch a video.
  • Website visitors will stay twice as long on a website to watch a video.
  • A video is 53X more likely to be found on the 1st page of Google searches than text.
  • Videos have a 41% higher click-through rate on searches than text.
  • 80% of web users prefer to watch content in video form as opposed to text.
The truth is that people today don’t have the time or the patience to read, and if your marketing is based solely in words, you are certainly missing a lot of opportunities. More than that, you are missing opportunities to get found by potential customers. As you can see from the numbers above, video is not only a highly effective conversion tool, it is one of the most efficient lead generation tools available to businesses today.
So what’s the best way to use video for your business? A few tips:
  • First of all, make sure that your video looks as professional as you do. The same way you wouldn’t use a hand-made sign on your storefront, you don’t want your video to look amateurish.
  • Make it engaging not only visually but also content-wise: tell a story, your story. People hate to be sold things, but they love a good story, as personal as they come.
  • Create a YouTube Channel – it’s free – and post your videos there. YouTube is the 2nd search engine after Google, and it’s of course owned by Google. That’s why YouTube videos rank high on Google searches.
  • Embed your videos on your website. This will not only make people stay longer on your website, but it will also improve your website’s ranking.
  • Include videos on your email marketing. Studies show that emails with video can increase your click-through rate by 96%
  • Use videos on your Facebook ads. Facebook recently launched their video ads platform, which allows users to post video ads for very targeted demographics. Low cost and highly effective.
Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate.
So the question is not “why use video?”, but “why are you not using video yet?”

Sunday, June 22, 2014

Online Video Marketing gets businesses on the 1st page of Google

The Results Speak For Themselves : Online Video Marketing Works!

In business, statistics and marketing trends are important, but nothing counts as much as results. As they say; you can talk the talk, but can you walk the walk?
In online video marketing, the first sign that your campaign is yielding results will be the improvement on your online visibility. On that matter we at Video SEO Pro have had some amazing success stories that we would like to share with you today.

MAHOPAC MARINE
One of our first clients was  a marina in Mahopac NY, the Mahopac Marine. This was an original video created by us, a fact that greatly improves the optimization process; our process is always based upon an extensive keyword research to identify the main search terms being used by potential clients when looking for products or services being offered by companies similar to our client’s.
By creating the company video with these keywords in mind we automatically increase the chances of it ranking higher on the web. Based on our research we picked the keywords “boats for sale and repair in NY”. Back in October 2013, if you typed these keywords, Mahopac Marine wasn’t even close to the first page. Less than 3 weeks after we created the video and started our video SEO process, these were the results: First place on the first page for that same search, among 35 Million results!! (Click Here to see that search)video marketing results Video SEO Pro 002 Online Video Marketing  gets businesses on the 1st page of Google
TELEPARTS
Teleparts, a company in New Jersey that sells heavy duty truck parts to clients all over the world hired us to improve their almost inexistent Internet presence. The main keywords that came up on our keyword research were “original US heavy duty truck parts”, since they only sell American manufacturers original parts.
The results were… heavy, to say the least! After 2 weeks of video SEO, if you searched for “Original US Truck Parts” (even without the “heavy duty”), the results were amazing: First place on the first page among 155 million results! (Click Here to see that search)video marketing results Video SEO Pro 003 Online Video Marketing  gets businesses on the 1st page of Google
B2B CLEANING SERVICES
Many of our clients are small and medium businesses trying to succeed on a local level, and many times they are competing with companies that are much bigger and with comfortable marketing budgets that allow them to be very visible on the Internet. B2B Cleaning Services from Yonkers NY is a small and very effective office cleaning company competing with several giants in their region, and they hired us to increase their visibility online so they can attract more potential clients.
The task wasn’t easy due to their competition, but after less than two months we got them there:first place on the first page of Google among 454 Thousand Results for the keywords “Office Cleaning Service Yonkers NY”, surpassing all their much larger competitors.  (Click Here to see the search)
0ffice cleaning online video marketing video seo pro Online Video Marketing  gets businesses on the 1st page of Google
As you can see,  the results indeed speak for themselves.

Monday, April 28, 2014

BORN TO CLEAN

We tend to think about certain professions as more “glamorous” or “fun” than others. Having worked on television and documentaries for most of my life, people would many times say “wow, that’s a fun job” when they heard what I did for a living. I would usually shrug and say “well, it’s a job, you know. Sometimes it’s fun and sometimes it’s not…” but people didn’t really believe me.

On the other hand, a job like cleaning offices would be classified by most people as “not fun”. I though so too, until I met Annie Berrios.
Annie and her husband Jimmy own a small office cleaning company in Yonkers NY called B2B Cleaning Services. They hired us to do a video about their company and from the very beginning I was worried about the ways we could make them stand out. What can they offer that would compete with these giant cleaning companies that dominate their region? What makes them special?
I have to admit that I was biased regarding cleaning companies as well. It seemed to me that it would be difficult to make an interesting video about that subject. I was afraid it would be boring.
As part of our video marketing campaigns we always interview the business owners. Jimmy told me that he would do most of the talking because he was more comfortable in front of the camera, because Annie was a bit nervous about that. Jimmy did a good job in his interview, and when we got to Annie’s interview my main goal was to make her comfortable and see what happen, but I didn’t have a lot of expectations. Boy, was I wrong!
I really love hearing other people’s stories. What excites me the most is the reason people choose to do what they do.  Annie was pretty nervous in the beginning, but when I asked her why she does what she does she suddenly said “well, I would go to people’s houses and start cleaning without them asking. Its' a passion. I think I was born cleaning!”
At that moment I knew that their video would be great and that it would make a difference. It was clear to me that if a business owner looking for a cleaning company for his office would see this video, he would say “if she loves cleaning so much, she’ll do a great job for me!”
There are no dull jobs. They are only dull if you make them so, if you don’t have passion for what you do. It doesn’t have to be glamorous; it just has to be TRUE.
Thank you Annie for being such an inspiration!
Click below to watch the video we did for B2B



Monday, January 20, 2014

Using video marketing to get your business ranked high on Google

Neco Turkienicz and David Vogel at WVOX Radio Studios

Neco Turkienicz and David Vogel at WVOX Radio Studios
At Video SEO Pro we are all about visual communication, but last week we did something different.  Marsha Gordon, the President and CEO of the Business Council of Westchester (of which we are proud members) invited us to her weekly program on WVOX Radio, "Westchester Means Business".  She wanted her viewers to know more about Online Video Marketing and how video is helping businesses get found on the 1st page of Google, and we were more than thrilled to help her with that.
We are used to being behind the camera not live on the radio, but Marsha was a wonderful host and made us feel very comfortable. So if you are interested in learning more about our video marketing strategies, how to get your company ranked on the 1st page of Google and a bit about my partner David Vogel and me, click below to hear the interview.

Tuesday, January 7, 2014

Video SEO Gets Businesses on The 1st Page of Google: Video SEO Pro's Success Stories

The Results Speak For Themselves

In business, statistics and marketing trends are important, but nothing counts as much as results. As they say; you can talk the talk, but can you walk the walk?
In online marketing the first sign that your campaign is yielding results will be the improvement on your online visibility. On that matter we at Video SEO Pro have had some amazing success stories that I would like to share with you today.
CERTA PRO PAINTERS
We were approached by the owners of a CertaPro Painters franchise serving various towns in Westchester County, NY, as well as Stamford and Greenwich CT. They asked us to use our video SEO techniques to get an existing video of theirs on the first page of Google.
In 7 weeks the results were impressive: his video was now at the first page of Google for that specific search, out of 1.4 million results! Well, not only on the first page, but on the first place of that first page, right below the paid ads that are usually ignored by most Internet users (Click Here to see that search).video marketing results Video SEO Pro 0011 Video SEO Gets Businesses on The 1st Page of Google: Success Stories
MAHOPAC MARINE
Stimulated by that first result we embarked on another online video marketing campaign, this time for a marina in Mahopac NY, the Mahopac Marine. This time the video was created by us, a fact that greatly improves the optimization process; our process is always based upon an extensive keyword research to identify the main search terms being used by potential clients when looking for products or services being offered by companies similar to our client’s.
By creating the company video with these keywords in mind we automatically increase the chances of it ranking higher on the web. Based on our research we picked the keywords “boats for sale and repair in NY”. Back in October 2013, if you typed these keywords, Mahopac Marine wasn’t even close to the first page. Less than 3 weeks after we created the video and started our video SEO process, these were the results: First place on the first page for that same search, among 35 Million results!! (Click Here to see that search)video marketing results Video SEO Pro 002 Video SEO Gets Businesses on The 1st Page of Google: Success Stories
TELEPARTS
Teleparts, a company in New Jersey that sells heavy duty truck parts to clients all over the world hired us to improve their almost inexistent Internet presence. The main keywords that came up on our keyword research were “original US heavy duty truck parts”, since they only sell American manufacturers original parts.
The results were… heavy, to say the least! After 2 weeks of video SEO, if you searched for “Original US Truck Parts” (even without the “heavy duty”), the results were amazing: First place on the first page among 155 million results! (Click Here to see that search)video marketing results Video SEO Pro 003 Video SEO Gets Businesses on The 1st Page of Google: Success Stories
As you can see,  the results indeed speak for themselves.