Tuesday, December 24, 2013

Using Online Video Marketing to Promote Your Business

Tuesday, December 24, 2013

Using Online Video Marketing for Your Business

Truck Parts, Brown Boxes and  Video Marketing

How Video SEO Pro created a sexy online video marketing campaign for Teleparts using the most unlikely materials
 Using Online Video Marketing to grow your business can be very difficult task; It doesn’t matter if you make a good cup of coffee or own an international exporting company. Each business has a different story to tell and every once in a while we come across an online video marketing project that presents us with some unique challenges. Our latest project for a client in New Jersey is a perfect example.
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The Teleparts warehouse in New Jersey
Teleparts sells original heavy duty US truck parts to customers all over the world. They contacted us because they needed to increase the visibility of their company through online marketing.  Their website was never optimized for video, keywords…or anything really, and thus didn’t even show up for the most basic search like “heavy duty truck parts”. As much as online video marketing is not a substitute for proper website SEO, it was clear to us that online video marketing would be the quickest, most effective and affordable way to get Teleparts found on the first page of Google.
Ok, so what was the unique challenge? Well, the main feature of a company that sells truck parts is a warehouse full of brown boxes. Not very sexy to say the least.
So how do you create an engaging video out of this clearly dull environment?
First, we needed to make the best use of what we had. We decided to stage the warehouse by rearranging the boxes and crates into nice aisles and removing some of the more impressive parts from their boxes to make the shots more visually interesting.
online video marketing for Teleparts Video SEO Pro 006 198x300 Using Online Video Marketing for Your BusinessNext, we used one of the forklifts as a camera dolly to create interesting moving camera shots. My partner David thought I was crazy being raised 25 feet in the air on the front of a forklift, but for me it was a lot of fun.  It was so worth it because the forklift produced some of the best shots in the video. Of course we couldn’t resist using our GoPro camera to create a very cool time-lapse sequence of their employees loading a cargo container.
Second, we used our storytelling skills to create an engaging story around the fact that Teleparts sells only original heavy duty truck parts. We used the dictionary definition of the word “original” as a starting point:  “The first and genuine form of something, from which others are derived”. Therefore, all the rest are imitations, and everybody knows that genuine equipment is always better than copies.
Third, we used our editing and motion graphics skills to make some movie magic, weaving a compelling narrative that brought everything together, created an engaging informative video and made the visuals look like a million dollars. Considering what we had to work with, we believe we were able to take something mundane and turn it into something quite interesting.
This project proved that it’s always best to think outside the “brown” box!!

Thursday, December 19, 2013

Video SEO Pro uses online video marketing to promote food business

Lately our business are cookin! No, I mean literally cooking!  So we did a cooking video? Yes indeed.
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Chef Melissa Dimaio and Jeannie Calderon fromTheSocialBites.com
I personally love to cook, so when Jeannie Calderon from TheSocialBites.com reached out to us with the idea of producing an online cooking video with Chef Melissa DiMaio, I was thrilled by the opportunity to use video marketing and video SEO for a food business.
TheSocialBites.com is a website that works as source for local restaurant reviews in Westchester County NY and discounts on local goods and services. They decided to promote their in-home cooking classes by spreading some cooking knowledge to their followers, so that people will not only learn of good places to eat, but how to prepare the food that they like to eat…
Video SEO Pro SocialBites Cooking Show 003 Video SEO Pro is using online video marketing to help food businesses
We spent a few hours learning how to prepare Chicken Pot Pie and Apple Crumb Pie, shooting with 3 coordinated cameras. Our GoPro camera worked extra hours getting incredible overhead shots of the cooking happening on the stovetop.
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David Vogel holding his appetite as he shoots

The experience was… full-“filling”, to say the least. When we were done, we got to eat the delicious pies Melissa prepared, and I highly recommend the recipes. You can download the recipes on their website at TheSocialBites.com .
Take a look at the video below and learn how to make these savory and sweet pies. If you like to cook, it’s quite simple to prepare, and even if you don’t cook it’s mouth watering to watch.
Click Here to download the recipes
Bon appetite 

Tuesday, December 10, 2013

The power of online video | Video SEO Pro workshop

Video SEO Pro spreads the word on the power of online video

 Spreading the word on the power of video
David Vogel from Video SEO Pro
We did it again on November 19th. This time it was in Peekskill, at the Hudson Valley Gateway Chamber, where we delivered another valuable workshop about the ways business owners can use video to atract more leads and generate more business.
Before the workshop, many of the Hudson Valley business owners were asking themselves why they should use video. After learning how video can get their businesses on the first page of Google, increase their website’s traffic and attract more clients, they came out asking themselves “why am I not using video yet”?
 Spreading the word on the power of video
Hudson Valley Gateway Chamber audience
Online video for businesses is growing, and there has never been a better time to get started. The value of having videos about your business on YouTube increases with time, as more potential clients view it and subscribe to your YouTube channel. Many businesses are not using this incredible tool yet, so early adopters have a real edge here.
We at Video SEO Pro will continue to spread the word, helping small businesses tell their story for the whole world to see and hear from the top of the first page of Google. More workshops coming, so stay tuned!