Using video marketing to get your business ranked high on Google

Neco Turkienicz and David Vogel at WVOX Radio Studios

At Video SEO Pro we are all about visual communication, but last week we did something different.  Marsha Gordon, the President and CEO of the Business Council of Westchester (of which we are proud members) invited us to her weekly program on WVOX Radio, "Westchester Means Business".  She wanted her viewers to know more about Online Video Marketing and how video is helping businesses get found on the 1st page of Google, and we were more than thrilled to help her with that.

We are used to being behind the camera not live on the radio, but Marsha was a wonderful host and made us feel very comfortable. So if you are interested in learning more about our video marketing strategies, how to get your company ranked on the 1^st page of Google and a bit about my partner David Vogel and me, click below to hear the interview.

Click here to listen now

Video SEO Gets Businesses on The 1st Page of Google: Video SEO Pro's Success Stories

The Results Speak For Themselves

In business, statistics and marketing trends are important, but nothing counts as much as results. As they say; you can talk the talk, but can you walk the walk?

In online marketing the first sign that your campaign is yielding results will be the improvement on your online visibility. On that matter we at Video SEO Pro have had some amazing success stories that I would like to share with you today.

CERTA PRO PAINTERS

We were approached by the owners of a CertaPro Painters franchise serving various towns in Westchester County, NY, as well as Stamford and Greenwich CT. They asked us to use our video SEO techniques to get an existing video of theirs on the first page of Google.

In 7 weeks the results were impressive: his video was now at the first page of Google for that specific search, out of 1.4 million results! Well, not only on the first page, but on the first place of that first page, right below the paid ads that are usually ignored by most Internet users (Click Here to see that search).

MAHOPAC MARINE

Stimulated by that first result we embarked on another online video marketing campaign, this time for a marina in Mahopac NY, the Mahopac Marine. This time the video was created by us, a fact that greatly improves the optimization process; our process is always based upon an extensive keyword research to identify the main search terms being used by potential clients when looking for products or services being offered by companies similar to our client’s.

By creating the company video with these keywords in mind we automatically increase the chances of it ranking higher on the web. Based on our research we picked the keywords “boats for sale and repair in NY”. Back in October 2013, if you typed these keywords, Mahopac Marine wasn’t even close to the first page. Less than 3 weeks after we created the video and started our video SEO process, these were the results: First place on the first page for that same search, among 35 Million results!! (Click Here to see that search)

TELEPARTS

Teleparts, a company in New Jersey that sells heavy duty truck parts to clients all over the world hired us to improve their almost inexistent Internet presence. The main keywords that came up on our keyword research were “original US heavy duty truck parts”, since they only sell American manufacturers original parts.

The results were… heavy, to say the least! After 2 weeks of video SEO, if you searched for “Original US Truck Parts” (even without the “heavy duty”), the results were amazing: First place on the first page among 155 million results! (Click Here to see that search)

As you can see,  the results indeed speak for themselves.

Using Online Video Marketing to Promote Your Business

Tuesday, December 24, 2013

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Using Online Video Marketing for Your Business

Truck Parts, Brown Boxes and  Video Marketing

How Video SEO Pro created a sexy online video marketing campaign for Teleparts using the most unlikely materials

 Using Online Video Marketing to grow your business can be very difficult task; It doesn’t matter if you make a good cup of coffee or own an international exporting company. Each business has a different story to tell and every once in a while we come across an online video marketing project that presents us with some unique challenges. Our latest project for a client in New Jersey is a perfect example.

The Teleparts warehouse in New Jersey

Teleparts sells original heavy duty US truck parts to customers all over the world. They contacted us because they needed to increase the visibility of their company through online marketing.  Their website was never optimized for video, keywords…or anything really, and thus didn’t even show up for the most basic search like “heavy duty truck parts”. As much as online video marketing is not a substitute for proper website SEO, it was clear to us that online video marketing would be the quickest, most effective and affordable way to get Teleparts found on the first page of Google.

Ok, so what was the unique challenge? Well, the main feature of a company that sells truck parts is a warehouse full of brown boxes. Not very sexy to say the least.

So how do you create an engaging video out of this clearly dull environment?

First, we needed to make the best use of what we had. We decided to stage the warehouse by rearranging the boxes and crates into nice aisles and removing some of the more impressive parts from their boxes to make the shots more visually interesting.

Next, we used one of the forklifts as a camera dolly to create interesting moving camera shots. My partner David thought I was crazy being raised 25 feet in the air on the front of a forklift, but for me it was a lot of fun.  It was so worth it because the forklift produced some of the best shots in the video. Of course we couldn’t resist using our GoPro camera to create a very cool time-lapse sequence of their employees loading a cargo container.

Second, we used our storytelling skills to create an engaging story around the fact that Teleparts sells only original heavy duty truck parts. We used the dictionary definition of the word “original” as a starting point:  “The first and genuine form of something, from which others are derived”. Therefore, all the rest are imitations, and everybody knows that genuine equipment is always better than copies.

Third, we used our editing and motion graphics skills to make some movie magic, weaving a compelling narrative that brought everything together, created an engaging informative video and made the visuals look like a million dollars. Considering what we had to work with, we believe we were able to take something mundane and turn it into something quite interesting.

This project proved that it’s always best to think outside the “brown” box!!

Video SEO Pro uses online video marketing to promote food business

Lately our business are cookin! No, I mean literally cooking!  So we did a cooking video? Yes indeed.

Chef Melissa Dimaio and Jeannie Calderon fromTheSocialBites.com

I personally love to cook, so when Jeannie Calderon from TheSocialBites.com reached out to us with the idea of producing an online cooking video with Chef Melissa DiMaio, I was thrilled by the opportunity to use video marketing and video SEO for a food business.

TheSocialBites.com is a website that works as source for local restaurant reviews in Westchester County NY and discounts on local goods and services. They decided to promote their in-home cooking classes by spreading some cooking knowledge to their followers, so that people will not only learn of good places to eat, but how to prepare the food that they like to eat…

We spent a few hours learning how to prepare Chicken Pot Pie and Apple Crumb Pie, shooting with 3 coordinated cameras. Our GoPro camera worked extra hours getting incredible overhead shots of the cooking happening on the stovetop.

David Vogel holding his appetite as he shoots

The experience was… full-“filling”, to say the least. When we were done, we got to eat the delicious pies Melissa prepared, and I highly recommend the recipes. You can download the recipes on their website at TheSocialBites.com .

Take a look at the video below and learn how to make these savory and sweet pies. If you like to cook, it’s quite simple to prepare, and even if you don’t cook it’s mouth watering to watch.

Click Here to download the recipes

Bon appetite 

The power of online video | Video SEO Pro workshop

Video SEO Pro spreads the word on the power of online video

David Vogel from Video SEO Pro

We did it again on November 19th. This time it was in Peekskill, at the Hudson Valley Gateway Chamber, where we delivered another valuable workshop about the ways business owners can use video to atract more leads and generate more business.

Before the workshop, many of the Hudson Valley business owners were asking themselves why they should use video. After learning how video can get their businesses on the first page of Google, increase their website’s traffic and attract more clients, they came out asking themselves “why am I not using video yet”?

Hudson Valley Gateway Chamber audience

Online video for businesses is growing, and there has never been a better time to get started. The value of having videos about your business on YouTube increases with time, as more potential clients view it and subscribe to your YouTube channel. Many businesses are not using this incredible tool yet, so early adopters have a real edge here.

We at Video SEO Pro will continue to spread the word, helping small businesses tell their story for the whole world to see and hear from the top of the first page of Google. More workshops coming, so stay tuned!